Boohoo to launch Charli XCX collection
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Online retailer Boohoo is teaming up with singer and songwriter Charli XCX on three womenswear collections that will be exclusive to boohoo.com over an 18-month period.
The first collection, launching on October 26, will be a 20-piece capsule line in time for the party season and will include glamorous and sexy dresses, matching separates, funky knitwear, T-shirts, and a curated selection of accessories.
Each collection will be inspired by the singer’s 90s style and is part of the e-tailer’s move to strengthen its ties with music.
Carol Kane and Mahmud Kamani, joint CEOs at Boohoo.com, said: “The synergy between music and fashion grows stronger daily and at Boohoo.com, we are excited to be able to help further bridge this gap and bring some amazing fashion to our customers at very affordable prices.
"Charli will be designing the collection and we will be sharing our fashion experience with her to develop a range fans and customers alike will love.”
Commenting on her collection, Charli XCX added: “I had so much fun designing pieces for Boohoo’s winter collection. I can't wait to get it out there and to wear it myself. It’s a fun, bold and electrifying collection and I hope everyone loves it!”