Boohoo to launch Jordyn Woods collection
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Online retail Boohoo is to collaborate with model and online influencer Jordan Woods on two collections for autumn/winter 2016 and holiday that will cater for “girls of all shapes and sizes”.
This marks Woods first venture into fashion design and will feature party dresses, matching separates, oversized sweaters, denim and outerwear inspired by her distinctive contemporary style.
The exclusive collection will launch on Boohoo in September and will be available globally in sizes 2-22.
"This has been an incredible opportunity to design a collection that embraces all body types," said Woods. ”There were points in my life growing up when I wanted to dress like other girls my age, but I couldn't find clothes in my size that were as cute as theirs.”
Woods, who is signed to Wilhelmina New York's curve division, has more than 1.4 million followers on Instagram, added: “With Boohoo.com, I have been supported and encouraged to create something that all women can have access to and that I am proud of.”
Carol Kane and Mahmud Kamani co-chief executive officers of Boohoo added: “We are thrilled to be collaborating with Jordyn Woods and to be the first fashion brand to work with her in this way; she is an ideal boohoo.com girl and our customers love her energy and style.
“As an inclusive brand, boohoo.com is determined to create fashionable products for young girls of all sizes and continue to encourage body positivity. The synergy between cultural influencers and fashion grows stronger daily and at boohoo.com, we are excited to help further bridge this gap and bring some amazing fashion to all of our customers at very affordable prices.”