Bradley Wiggins to launch cycling apparel line

Tour de France champion and Olympic Gold medalist Sir Bradley Wiggins is joining forces with Le Col, the premium British cycling brand to launch his own cycling apparel line ‘Le Col by Wiggins’.

The line will debut for spring/summer 2018 and has seen Wiggins being fully involved in product development and working closely with Le Col founder Yanto Barker on bringing the cycling legend’s “unmistakable style” to the collection.

Commenting on the collaboration, Wiggins said: “Throughout my career, I’ve always strived for perfection and demanded the very best kit to help me perform.

“The opportunity to partner with Le Col was a no-brainer, as I know Yanto shares this passion and produces the best technical kit on the market. I’m really excited about bringing my personal style and technical input to a brand already renowned for performance.”

Barker, who has known Wiggins since they were juniors in Team GB 20 years ago, added: "When I started Le Col in 2011 I would often speak to Brad in the peloton about performance, style and design so in a sense he was involved in Le Col from the very start.

“Even at that stage Brad was interested in designing his own range but obviously had other priorities. I'm delighted that he's now joining us to create Le Col by Wiggins, where we'll combine our shared relentless focus on performance and detail, allied to Bradley's unique style and iconic status as Britain's greatest ever cyclist."

The partnership will also see Le Col become the technical kit supplier for Team Wiggins, the professional development team created by Wiggins in 2015, replacing Rapha.

Image: Le Col website