Brand Beckham worth 500 million pounds

London - The Beckhams are as much a family as they are a brand, according to an estimate by the London School of Marketing. In the past week Victoria Beckham has shown her latest ready-to-wear collection, as part of her growing retail empire, and husband David unveiled his latest collaboration, a new partnership with menswear company Kent and Curwen.

In financial terms, Brand Beckham is currently estimated to be worth around 500 million pounds, according to the London School of Marketing.

The figure is based on lucrative endorsements, modelling contracts and a growing business empire with marketability of each of the family members: mean former footballer David, designer Victoria and their children Brooklyn, Romeo, Cruz and Harper have combined earnings of around 30-40 million pounds a year.

Their marketing power stems from three main vehicles, Footworks, where David’s football related revenues are collected, the Beckham label, for endorsements, and Beckham Ventures, for Victoria’s fashion business, the London School of Marketing said.

Current estimates put the value for Footworks at 150 million pounds, the Beckham name at 70 million pounds and Beckham Ventures at 60 million pounds, they added.

"The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself," said Anton Dominique, chief marketing officer at the London School of Marketing.

"What is also interesting is that the family name is almost as influential as any individual family member," he added.