Bravissimo targets younger customers with social campaign

Bravissimo, the UK lingerie retailer for bigger bras, has launched a new marketing campaign to target a younger generation of customers, underpinned by a new online social portal and Facebook app.

The #AmazingYou campaign aims to improve the brand perception with younger audiences and inspire all women to recognise how amazing they really are, by focusing on the confidence boosting effects experienced by customers when they find a good fitting bra.

The campaign portal amazingyou.bravssimo.com aggregates posts from across Facebook, Twitter, Instagram and Pinterest into one wall, as well as encourage women to share their ‘what makes them feel amazing’ story and images. The site also features a specially created Spotify playlist.

Commenting on the campaign, Nicola Yates, senior marketing manager at Bravissimo said: “Our existing customers, who’ve already had their own Bravissimo experience, are the best recommendation we can have, and we believe that in telling their own stories they are the ones who can really inspire others to find their own #Amazing You.”

The campaign will run throughout the summer.