British Fashion Council names NewGen AW16 recipients

The British Fashion Council has announced that eight emerging fashion designers will receive NewGen support, sponsored by Topshop to showcase their autumn/winter 2016 collection during London Fashion Week in February, 2016.

Ashley Williams and Ryan Lo will both host catwalk shows, while Claire Barrow, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, and Sadie Williams will host static presentations.

Both Marta Jakubowski and Sadie Williams first joined NewGen for autumn/winter 2015 and have had held installations only within the NewGen area for the past two season, for autumn/winter 2016 they will showcase their collections with a standalone presentation on the London Fashion Week schedule for the first time.

All the designers will also be allocated a dedicated pop-up showroom space within the Designer Showrooms at Brewer Street Car Park, and each will take residence after their show to maximise sales opportunities.

NewGen autumn/winter 2016 recipients named

In addition, the NewGen committee has also selected Roberta Einer as a ‘One-To-Watch’ for this season. The recent Westminster fashion graduate will present an installation in the NewGen area within the Designer Showrooms.

Sarah Mower MBE, BFC ambassador for emerging talent, and chair of the NewGen selection said: “Thanks to the sustained support from Topshop and Sir Philip Green NewGen has been London’s prime generator of exciting talent for over a decade.

“The long-term pattern of success was again readable at this year’s British Fashion Awards, where former ‘graduates’ J.W.Anderson, Erdem, Mary Katrantzou, Thomas Tait and Jordan Askill swept the board.”

NewGen sponsorship first launched in 1993 and it has acted as a promotional launch pad for emerging designers including Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W.Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.

Image: British Fashion Council / New Gen AW16 Recipients