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British Footwear Association to promote footwear in Kazakhstan

By Danielle Wightman-Stone

10 Dec 2015

The British Footwear Association, which represents British talent and skills within the footwear industry, is looking for UK brands to promote in Kazakhstan as part of a trade mission to promote European footwear by the European Confederation of Footwear Industries.

Kazakhstan is an expanding emerging market and has been selected for the trade mission because its economy is larger than those of all the other Central Asian states due to its country’s vast natural resources, according to the British Footwear Association.

In 2014, its GDP amounted to 212 billion dollars, and its consumers have been showing an appetite for important consumer goods, last year the country imported footwear amounting to 583 million dollars.

The British Footwear Association is looking to attend with a UK delegation to an exhibition of European footwear and B2B meetings in Almaty, the most populated city of the country and its economic, commercial and cultural centre. The event will take place on April 4-5, 2016 organised by the EU Confederation of Footwear Industry and European Profiles S.A.

Around 30 shoe companies will have the opportunity to display and promote their products during the first European trade mission to Kazakhstan. Footwear brands interested in registering for the event should do so with the British Footwear Association by December 15, and spaces are strictly limited.

The cost of the activity id covered 100 percent by the European Commission, including the hiring of the consultant, study market, visits to shops, renting the venue, mount decoration, interpreters, advertising and promotion, agendas b2b. However, participating companies will be required to cover the cost of their own travel and accommodation expenses.