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Brora collaborates with Eudon Choi

By Danielle Wightman-Stone


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Scottish cashmere brand Brora has launched a new designer collaboration with Eudon Choi for autumn/winter 2015.

The 15-piece collection has been inspired by 1970's après-ski and includes sweaters, capes and scarves, as well as accessories such as hot water bottle covers, with key pieces featuring knitted images of googles, skis and poles.

Commenting on the collaboration, Eudon Choi said: "I was drawn into '70s with my main collection for AW15 which was inspired by a Japanese Architecture movement from the era, I really wanted to create a link between my main collection and Brora collaboration.

“For the Brora range, there were so many great vintage ski-ware pieces that I could look into and the shapes and designs somehow felt very Brora and also very fresh. There were some great colour blocking ideas as well as a lot with different knitting techniques with multi colour yarns knitted in to create the textures effects.”

The collaboration will be available at Brora’s flagship on Sloane Square, select boutique shops in places like Marylebone High Street, Westbourne Grove, and Madison Avenue, as well as online.

Prices range from 85 pounds for accessories and from 155 pounds for knitwear, with 5 percent of all proceeds being donated to Child Bereavement UK.

Images: Eudon Choi + Brora

Eudon Choi