Brunotti opens office for UK and Ireland

Dutch board sports retailer Brunotti is opening an office for its sales activities in the UK and Ireland . The company is joining forces with Blue Brands UK Ltd, which was established by Nigel Codron, former UK country manager for Oxbow. Codron will take responsibility for the label immediately and is currently presenting the autumn/winter 2006/7 collection.

Brunotti has made the move in an effort to step up European expansion and has chosen to work with Codron because of his extensive experience in the board sport market and his contacts in both the UK and Ireland . Henk Bergsma, managing director for Brunotti Europe: "With the professionalism and expertise of Nigel Codron and his team, we are confident that we are able to achieve significant sales growth in this important territory." "(The management team at Brunotti) understand that each country has its own requirements and are fully supporting the development of a focused collection," Codron said in a statement. In light of this new partnership, Brunotti has ended its cooperation with DNA Brands, the former Brunotti agent in the UK .