BT acquires Fresca Limited

We all know BT has its hands full to keep their customer care up and running, today we found out that the telecom company will strengthen its services by the acquisition of Fresca Limited. With the acquisition of the retail e-commerce service provider, BT is looking to reinforce the e-commerce and IT integration capabilities of BT Expedite, the retail solutions division of BT, enabling it to provide a seamless multichannel shopping experience for retail customers.

Established in 2000 and headquartered in High Wycombe, Fresca provides fully managed and hosted e-commerce services to over 20 retailers and e-tailers such as Mosaic Fashions (whose brands include Oasis, Karen Millen, Warehouse, Shoe Studio, Principles and Coast), Thomas Pink, Great Little Trading Co., Habitat, Moss, Phase Eight, Whistles and Harvey Nichols.

The acquisition of Fresca will allow BT Expedite to offer a comprehensive e-commerce platform, highly customisable web store front and the flexible integration capabilities of its e-commerce engine. Fresca’s domain expertise and complementary technologies will provide BT Expedite with the platform to deliver an integrated multichannel shopping experience to retailers and customers.

John Bovill, Group IT Director of Mosaic Fashions, commented: “We congratulate BT Expedite on their acquisition of Fresca. We have worked with both companies for several years as jointly they provide the solutions for our entire multichannel supply chain systems from sourcing to store and online. We look forward to working closely with them as we continue to strengthen our multichannel capability.”

BT is acquiring the shares in Fresca from the management and employees. The gross assets of the company as at 31 March 2007 were £0.85 million.

Image: BT