BT launches multichannel solution

Communication company BT is launching an integrated multichannel ordering and returns solution for retailers. This strategy recognises the demands placed on retailers by continued growth of online sales. According to Verdict Research, in 2007 this represented 5.2% of all UK retail sales which was up from 3.8% in 2006. The BT customers who adopted the phase one multichannel solutions have experienced to differentiate integrating product, pricing and location by channel. BT Expedite, the retail specialist division of BT, has implemented this solution at Mosaic Fashions, Thomas Pink and Phase Eight.

 

Buying goods online is becoming a key element of British retailing. This shift in consumer behaviour means retailers need to focus on integrating their high street- and Web- stores more effectively. BT's new Integrated Store, the multichannel ordering and returns handling solution enable retailers to respond to these new consumer demands.

John Bovill, Group IT Director of Mosaic Fashions, said: "Existing solutions typically have limited integration, no joined-up customer view and do not enable intelligent use of data. Delivering an end-to-end customer service experience, through a standardised systems solution, rather than expensive ad hoc development, meets our requirements for an integrated cross-channel proposition".

BT Expedite is the retail specialist division within BT. They provide solutions to enable today's multichannel retailer to thrive in today's competitive environment. Their solution set all area of retailing; planning, sourcing, merchandising, store, sales analytics and CRM, plus network infrastructure, hardware and professional service expertise.

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Integrated Store will be released in beta version in autumn 2008, and will then be generally available for deployment from January 2009.

Image: Thomas Pink