Bulgari to rewrite the future

In aid of the 125th anniversary of Save the Children, Bulgari is launching a major fundraising project for the defence of children’s rights. The campaign ‘Rewrite the Future’ is scheduled for 2009 and will be the largest independent international organisation present in over 100 countries around the world. Through Rewrite the Future campaign, Save the Children is committed to provide by 2010 quality education to 8 million children living in conflict-affected areas.

Bulgari has decided to make its own contribution to Save the Children with the objective of raising € 10 million by the end of 2009, of which € 1 million will be donated by Bulgari to the organisation in advance, while the remaining figure will be raised during the next year. As a symbol of the brand’s commitment, Bulgari will create a silver ring with the Save the Children logo engraved on the inside. The ring will be on sale from 1 February to 31 December 2009 in all Bulgari stores throughout the world, in some selected department stores, at the price of €290 of which €50 will be donated to the campaign. Besides the ring, Bulgari will develop a collection of 15 jewellery pieces and 8 high-end timepieces, of an estimated total value of € 3 million.

The collection will officially be presented on 4 June 2009 in Rome at the retrospective exhibition ‘Between Eternity and History’, hosted at the Palazzo delle Esposizioni, to celebrate the 125 years of the Bulgari brand. After which the designs will be on show at Bulgari auction events throughout the world. The proceeds will be donated to Save the Children. Several celebrities have showed support to the initiative including Julianne Moore, Benicio Del Toro, Ben Stiller, Sting, Willem Dafoe, Andy Garcia to name but a few.

Francesco Trapani, Chief Executive Officer of the Bulgari Group, commented on the initiative: “For Bulgari, being part of history and at the same time being able to help change it by giving less fortunate people the possibility of a new future is the best possible way of celebrating its 125 years. I am therefore really delighted that the company is actively working on the success of the ‘Rewrite the Future’ campaign – a project consistent with the commitment Bulgari has decided to make to initiatives aiding youth education throughout the world. I am also convinced that, thanks to the help of our customers and Save the Children supporters, we will succeed in achieving – and hopefully in exceeding – the ambitious target we have set ourselves.”

Save the Children is the world's largest independent organization for children, making a difference to children’s lives in over 120 countries. From emergency relief to long-term development, Save the Children helps children to achieve a happy, healthy and secure childhood.

Image: Bulgari