- Huw Hughes |
Burberry has teamed up with UK charity Smart Works to offer work wardrobes to women in need for International Women’s Day.
The UK luxury label is hosting a dressing session in its London flagship showroom where seven of the charity’s clients had a one-to-one styling session with members of Burberry’s private clients team and received a Burberry capsule workwear wardrobe.
Each of the seven clients are at stage two of the Smart Works programme, meaning they have secured employment, and are now being provided with professional clothing to wear when they begin their jobs.
Burberry has been working with Smart Works since 2013, exploring the broader impact fashion brands can have through donation of surplus stock and the benefits of a more circular approach.
“We are passionate about our longstanding partnership with Smart Works and the significant impact it has on women’s work lives. We both believe in the transformative power of clothes and Smart Works empowers women by giving them the tools and confidence to succeed,” Judy Collinson, chief merchandising officer at Burberry said in a statement.
“Our partnership also contributes towards our efforts to revalue surplus stock, whilst supporting the communities around us. Such a positive outcome is something we can all celebrate.”
According to Smart Works, half of its clients are from an ethnic minority, have been long term unemployed and have been unsuccessful with a large number of job applications. Additionally, 40 percent of their clients are single mothers. The charity, which aims to dress 3500 women in 2019, say that 60 percent of its clients go on to secure employment.
Photographer Esther Theaker captured the clients in a series of images released on International Women’s Day.
Photo credit: Esther Theaker/Burberry