Burberry expands in emerging markets

Burberry is to open its first Russian boutique in Moscow in early 2004. The two-story store will be operated through Russian franchisee Jamilco. "Burberry sees Russia as an exciting growth market [as] all emerging markets have a large appetite for luxury brands," a Burberry spokesperson said. "We chose Russia because we have had a good response from Russian consumers who have travelled to markets abroad, like in the US."

Burberry intends to continue to look at expansion in other Eastern Europe markets, such as Hungary, Poland, the Czech Republic and Slovakia, in the mid-term. In addition, Burberry will open new stores in Hong Kong, Singapore, Kuala Lumpur, Malaysia and Melbourne, Australia in October. Burberry has also announced plans to unveil a second Tokyo, Japan flagship in spring 2004.