Burberry to take control of childrenswear

British luxury fashion house Burberry is set to take the production and distribution of its childrenswear in Europe under its wing from Children Worldwide Fashion (CWF), as the label continues with its global strategy to move all products and collections in house.

Burberry has decided not to renew its current contract license with CWF, a French firm which specializing in luxury childrenswear, which is set to expire on December 31, 2015. "Burberry Limited entered into a commercial arrangement with Children Worldwide Fashion (CWF) in 2002, to manufacture and sell Burberry Childrens licensed products," said a Burberry spokesperson. "As planned, this license agreement will expire on 31st December 2015."

"From 1 January 2016, Burberry will directly distribute its Children's collection in Europe and those countries currently covered by CWF’s distribution, as it does in other territories globally. This change is consistent with Burberry’s strategy to ensure consistency across all its products and collections, in line with our global luxury positioning." The decision comes after Burberry took back control of its fragrance and cosmetics range in 2012, which were formerly manufactured by Inter-parfums, and moved the categories in house.