Burlington appoints showroom

Lifestyle label Burlington appointed 1771 Group to look after the company’s distribution in UK and Ireland. Following the acquisition by Falke in April 2009, 1771 Group will distribute the women’s and men’s legwear segments and men’s ‘White Label’ and ‘Black Label’ knitwear.

Located in the centre of London’s West-End, Burlington will be on show in two areas. The main showroom space showcases Burlington legwear and White Label knitwear. The luxury Black Label knitwear is displayed it a private room, setting the tone of exclusivity and visualising a clear separation from the sportier ‘White Label’ collection.

Agent and Co-Founder of 1771 Group Simon Howarth has previously worked with Harvey Nichols, Aquascutum, Mulberry, Tanner Krolle and Hackett. 1771 Group also houses Sotto, the official distributor for Dolce and Gabbana and D&G underwear for the UK and Ireland.

The new Burlington UK Showroom is located at 72 Newman Street in London.