Buy British

Recently, Alan Sugar launched the 'Buy British' campaign to keep the British economy moving. Celebrating its 50th birthday in 2009, Hotter Comfort Concept is a British shoe manufacturer producing 1.5 million pairs of shoes in its Lancashire factory each year. Available for men and women, Hotter Comfort Concept footwear is for the city-smart and outdoor fanatics. Shock absorbing soles, padded heels and the softest of leathers and nubucks are incorporated into every pair.

Hotter Comfort Concept currently has five stores in the UK and over 300 independent stockists.