By Appointment

Harrods has stepped up its top service by introducing a new By Appointment department. This personal shopping division caters to the shoppers every whim, from beauty to fashion, accessories, fine jewellery, furniture, art, antiques, crystal and sports.

By Appointment, which opens this Thursday, will be run by Sukeena Rao and a team of personal shoppers. They intend to build personal relationships with their clients and assist them in all their needs.

The new department is located on the first floor of the Knightsbridge store and provides a luxurious space for various events like trunk shows, private viewings and product launches. The services of a chauffeur-driven Rolls Royce will even be available, if required. "By Appointment will showcase the range and diversity of Harrods product offered," said creative director of the store, Susanne Tide-Frater. "Clients will be assured complete discretion and every opportunity to indulge themselves. It will be personal in the true sense of the world, located in an amazing environment, where service is paramount."