C&A recognised for 'outstanding' fit consistency

Dutch fashion retailer C&A has been awarded the Alvalnside Certification, the world's first and only accreditation professional dedicated to apparel fit consistency, for 'outstanding' fit on its collections.

"We are very please to have been awarded the Alvalnside fit certification," commented Helen Walczak, head of women's wear PD&D C&A Buying GmbH & Co. "Over the past year we have tackled head-on the challenge of delivering consistent fit across our key fashion, denim and lingerie ranges." The Alvalnside Certification was awared to C&A in honour of its efforts to establish a more consistent fit for products across its size range. After receiving the certification C&A is now usuign the Alvalnside logo and its certification tag on garment labels in the latest Autumn/Winter 2015 women's wear range and denim ranges.

The Alvalnside award is given to client companies who demonstrate consistency in the execution and implementation of fit across the apparel development process. Alvanon advised, supported and audited C&A's product development and strategic fit practice over a ten month period, during which the retailer revised its processes and tools in line with the current best practice.

"What C&A has achieved in such a short space of time is outstanding," said Ed Gribbin, President of Alvanon. "It has recognised that aligning product development processes, implementing best practice at every level and executing accurate, consistent fit is the way to increase customer satisfaction and brand loyalty thereby driving sales, growth and profitability. It is immensely difficult to achieve an Alvalnside certification and C&A is a very worthy recipient."