C&C goes organic

High end T-shirt label C&C California is about to launch a series of Limited Edition Organic Tees to bring simple solutions to help global warming into practice. With the organic T-shirt range, C&C California's is taking its responsibility to think green as described in 'The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time'. Elizabeth Rogers and Tom Kostigen the auteurs of The Green Book give ideas how everyone can help to slow down global warming through every aspects of their life.

Next to going green the LA based T-shirt brand will hold a charity fundraiser by auctioning off our Organic Limited Edition tees signed by celebrities. C&C California teamed up with Charity Folks, the leading online auction venue for non-profits. The auction will offer the Organic Tee and 100% of the proceeds will support a "Green" Charity of the buyers choice.

To C&C the California lifestyle not all about casual chic, but also about being forward-thinking and finding creative green solutions for generations to come. Conventional cotton uses 55 million pounds of pesticides and other components that harm the environment. C&C California's new organic cotton production is grown using methods and materials that have a low impact on the environment. In the following season, the butter soft T brand will introduce innovative, natural fabrics and new 'green' pieces into its collections. Every design and colour will be created to layer and mix, and prove style and sustainability can go hand in hand.

To show C&C is committed to deliver high quality to their customers and to safeguarding the quality of nature's elements for future generations; the hang tag of every Organic Top has a handful of wildflower seeds embedded in it. The Organic Collection by C&C California will hit the stores from Autumn 2007.