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Campaign Kate

By FashionUnited

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Kate Moss is everywhere. You can't turn a page in any reputable fashion glossy without seeing the Croydon beauty fronting a campaign or being the subject of photographs taken by always-hungry paparazzi, who intrinsically follow her every move. But to some degree, this is very much premeditated. Kate is riding the wave of her popularity and this season is the face of a record 14 advertising campaigns.

Whoever said we'd seen the last of Kate most definitely got it wrong. To start, a new campaign this season sees Kate modeling jewellery for Yurman. But that's just the start. She's got it in the bag with an ad for Louis Vuitton. The model's £11 million annual income is now believed to have tripled to more than £30 million. An advert for Virgin Mobile made a joke of the fact that Moss had lost lucrative contracts following accusations of cocaine abuse.

But her friends stuck by her, and Kate also been signed as the face of pal Stella McCartney's fashion label. Sales of popular cosmetics brand Rimmel have risen 20 per cent each year since it signed Moss in 2001. No stranger to the photographer's lens, Moss bared all in a recent ad campaign for Nikon cameras. She also stripped off for Longchamp with just a strategically-placed leather bag to hide her modesty.

Kate's contract to model Christian Dior accessories was worth a cool $3 million. And she negotiated the same sum when she slipped into a pair of skinny jeans for Calvin Klein. Of course, not one to do things by halves, she proves diamonds are a girl's best friend as she gets glammed-up to model Bulgari jewellery.

Burberry re-signed Kate this season, paying her a reported $3 million, to be the face of their iconic fashion label in an attempt to distance themselves from their association with chav culture. In another great British advert, Moss wraps up warm for a rather windy shoot for a Belstaff womenswear. Her latest ad for Agent Provocateur will no doubt send sales of sexy underwear soaring. In this latest ad, Kate also starred in a mini movie, which was revealed in four parts on the Agent Provocateur website. Next season will see Kate unveil her collaboration with TopShop. And the wave she's riding shows no sign of crashing.

Kate Moss