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Canada Goose unveils first product co-designed with Shai Gilgeous-Alexander

By Danielle Wightman-Stone

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Fashion

Canada Goose x Shai Gilgeous-Alexander co-designed jacket Credits: Canada Goose

Luxury outerwear brand Canada Goose has unveiled its first co-designed jacket with brand ambassador and basketball star Shai Gilgeous-Alexander.

Dubbed the NBA’s most stylish player for his notorious charismatic style, Gilgeous-Alexander has co-designed a jacket with Canada Goose inspired by one of the luxury brand’s year-round favourite pieces, the Faber Hoody.

Gilgeous-Alexander has redefined the Faber Hoody into a classic luxury windbreaker, featuring a cropped silhouette and built-in shoulder pads to create extra dimension, fusing the functional elements and craftmanship from Canada Goose with his own bold and playful streetwear aesthetic.

The contemporary style features a striking watercolour camp print with an extended collar height, longer sleeves and a personalised ‘s2’ embroidery to honour his basketball career.

Canada Goose adds that only one of this bespoke design was created exclusively for Gilgeous-Alexander. However, fans in Canada (excluding Quebec), the US and the UK can enter to own the final design prototype until September 3 on the brand’s website.

This is the first project between Canada Goose and Gilgeous-Alexander, with the brand adding that more are expected in the months and years to come, dedicated to “pushing the boundaries across the influential arenas of sport and fashion”.

Basketball
Canada Goose
NBA
Shai Gilgeous-Alexander