Carnaby collaborates with Kingsway College on tote bag

London retail destination Carnaby has teamed up with central London College, Kingsway to launch a limited edition Carnaby tote bag.

Second year Design and Fashion students at Westminster Kingsway College were asked to create designs capturing the essence and personality of Carnaby, London’s most exciting destination for shopping, lifestyle and dining.

The winning design came from fashion student Shaniqua Christian, who created an abstract detail inspired by her time spent in Carnaby. Her design will be reproduced on 2,000 limited edition bags, which will be available to customers making purchases in stores including Dr Martens, Lyle & Scott, David Naman, SuperTrash and Cubitts.

Kim Caplin, vice principal, Westminster Kingsway College said: “The design competition provided an insight into the professional world and was an excellent opportunity for college fashion and design students to express their creativity and we are delighted for Shaniqua that she has seen her design become a reality.”

Emma Steele, PR, marketing and retail co-ordinator from Shaftesbury PLC, where the 13 streets of Carnaby is one of the destinations in their portfolio added: “Shaftesbury have been delighted to work alongside Westminster Kingsway College. The work produced by the students has been of a very high standard and it's been fantastic to see such enthusiasm in the students and a true understanding of Carnaby as a unique and iconic shopping and dining destination. We can’t wait to see shoppers carrying the finished bag in Carnaby.”