Carnaby Street collaborating with the V&A

London's Carnaby shopping area is collaborating with the Victoria and Albert Museum on its 2016 Christmas installation.

The inspiration for the project is the museum’s latest exhibition, ‘You Say You Want a Revolution? Records and Rebels 1966-1970’, which is open until February 26 and features a ‘swinging’ Carnaby Street in 1966.

According to organisers, the Christmas installation will be a “powerful statement” that celebrates the heritage of Carnaby, while evoking the “peace and love zeitgeist that embodied the fashion and cultural revolutions of the late 1960s”.

The Christmas lights will be switch on with a launch party and experiential shopping event on November 10 from 5 to 9pm. The installation will be displayed above the 13 streets of Carnaby making it the largest Christmas display to date.

In addition, the Victoria and Albert Museum will hold a residency in Carnaby Street themed around the exhibition with a retail space remaining open until January. It will sell tickets to the exhibition and merchandise such as psychedelic posters and prints featuring iconic images from the sixties, a colourful silk scarf designed by Beatles illustrator Alan Aldridge, and limited edition Levi’s jeans specially made to commemorate the exhibition.

Simon Quayle, director of Shaftesbury, said: “We are delighted to announce this prestigious partnership with the V&A. The major exhibition is a perfect synergy for us as it celebrates Carnaby’s rich heritage and stamp as a London icon. The Christmas installations are original, fun and a great signature for London.”