Cat Footwear to move earth

Set up in 1994, Cat Footwear is launching its new marketing campaign to further promote the brands creativity. Known for its iconic ‘Colorado’ boot, the footwear company is launching a new campaign called EarthMovers capturing urban landscapes as seen through the Cat Footwear lens.

EarthMovers aims to drive the brand towards a new demographic of consumers, and grow its base of ‘Open to Influence’ customers. This is a growing segment of consumers who not only look for trend-led product, but also weigh in product benefits in their purchasing decisions.

To extend the product range, Cat Footwear is also introducing a premium collection Legendary Raw Collection, which focuses on providing footwear for a more fashion-conscious consumer.