Cath Kidston to collaborate with Disney

Disney has announced a new partnership that will see characters including Winnie-the-Pooh and Mickey Mouse integrated into classic Cath Kidston prints, over the course of a number of seasons.

The first Disney x Cath Kidston collaborative collection will feature Winnie-the-Pooh and his friends within Cath Kidston’s signature print designs - Button Spot and Bramley Sprig, a brand new print inspired by the home of the British bear, and will be launched to coincide with Winnie-the-Pooh’s 90th-anniversary celebrations in October 2016.

The new prints will be available across all of Cath Kidston categories including accessories, homeware, kids, and fashion, and the limited edition items will be stocked in selected Cath Kidston stores in the UK, overseas and online at CathKidston.com.

The first collection with Winnie-the-Pooh will launch on September 26 in the UK and online, followed by an overseas launch on September 27.

Cath Kidston to launch a Winnie-the-Pooh collection with Disney

A second Disney collection featuring Mickey Mouse and Minnie Mouse and will arrive in store and online on December 5, in time for Christmas. With further collections set to roll out over time, with the Disney characters for these future ranges to be announced in due course.

Cath Kidston, marketing director, Sue Chidler, said: “We’ve thoroughly enjoyed marrying the storytelling elements of classic Disney characters with our signature prints. Winnie-the-Pooh is a perfect start for the collaboration, embodying the cheerfulness of the Cath Kidston brand.

“The fusion of Disney’s Winnie-the-Pooh characters with our classic designs makes for an exciting, creative collection filled with personality that we believe our customers will love to collect.”

The Walt Disney Company EMEA, VP of fashion and lifestyle, Francesca Gianesin, added: “It is extremely important for Disney to collaborate with partners that share the same vision for quality and passion, and we feel there is a natural synergy with Cath Kidston.

“We can’t wait for fans of all ages to enjoy the Winnie-the-Pooh collection, as we celebrate the loveable characters of Hundred Acre Wood during their 90th anniversary year. Cath Kidston’s playful and iconic prints provide the perfect backdrop for our classic Disney characters, and we’re looking forward to creating more new and exciting product together.”

Image: Courtesy of Cath Kidston and Disney