Celebrities front new Disney campaign

Walt Disney wants to return a dash of glamour to its image, and has signed Beyonce Knowles, Scarlett Johansson and David Beckham amongst the stars appearing in a new Disney advertising campaign. Fashion photographer Annie Leibovitz shot the celebrities in various fairytale guises in a promotion for Walt Disney's theme parks.

Recruited by Disney to promote Disneyland and Walt Disney World's Year of a Million Dreams campaign, Leibovitz persuaded her famous friends to dress up as classic Disney characters. The first images in this ongoing series will appear in the March issues of Vogue, Vanity Fair, W, and GQ, according to the New Yorker.