Chester by Chester in-house

From SS10, the diffusion line of Savil Row brand Chester Barrie, Chester by Chester, will be manufactured and distributed by the brand’s owner Prominent Europe. The move will give Prominent the opportunity to build the line’s international presence and to manage the Chester Barrie brand more effectively. The Chester by Chester Barrie license was previously held by Berwin & Berwin, which launched the line in the UK in 2004. It has since been available in a number of department stores and high street businesses.

“Berwin & Berwin has made a significant contribution to the development of the Chester by Chester Barrie label. We appreciate all the hard work it put in,” says Nigel Lugg, Chief Executive of Prominent Europe. “Our intention is to build on that success by increasing its profile, expanding its distribution and extending the spread of products under the Chester Barrie brand.”

Prominent Europe has offices in Spain and France as well as the UK, it has a significant business in men’s shirts and formalwear and has recently expanded into casualwear and womenswear.