Chloe and Reese e-launch

Ready-to-Wear collection Chloe & Reese has launched its first womenswear online retailer. The site presents is said to present a consumer exclusive, custom personalized experience featuring a capsule collection available in hundreds of fabric selection and over 1,500 various options. The site firstly launched in United Kingdom and US, and additional countries are following from December 15th onwards in Japan, China, Canada, the United Arab Emirates, and Europe with Italian and French translations.

“With the launch of our international online custom shopper, we offer a fresh perspective on the traditional shopping experience by making it more personal and valuable to the consumer,” commented Annmarie Scotto, Chloe & Reese designer. “We offer our customer the opportunity to interact with the merchandise and choose attributes based upon their personal tastes to customize the final product. Shoppers can get exactly what they want, with garments that reflect their own personal style.”

Online ‘Custom Shopper’ exclusives, which are not available for purchase at retailers; include a red-carpet-worthy silk faille full length evening dress, available in 35 colour selections. Chloe & Reese will also offer exclusives to selective retailers on select garments from the collection.

Chloe & Reese launched in February 2008, and retails in Henri Bendel, Neiman Marcus, internationally at Harrod’s of London, the Joyce Boutiques of Hong Kong and Shanghai and other high-end stores around the world. The label is target to the modern glamour girl, and offers classic pieces, updated with feminine details. The design aesthetic emphasizes fitted silhouettes and luxurious fabrications, most of which the designer imports from France and Italy. The collection is manufactured in New York City’s Garment Centre.

Image: Chloe & Reese