Christensen for Odd Molly

Supermodel Helena Christensen is the new face of Swedish fashion brand Odd Molly. The company moved its runway show from London to the Grand Hotel in Stockholm. Previously Odd Molly's annual catwalk show ‘World Premiere’ took place in Copenhagen and the year prior to that in Hollywood.

Odd Molly is known for its hippiesque and wearable designs. Helena Christensen opened the show in leather and heels and closed the ‘Power of a Lover’ show featuring bright colours, patterns and prints in feminine shapes. At the press conference prior to the show, Helena Christensen revealed a design project in collaboration with Odd Molly. She designed a series of bed linen, for the benefit of the victims of the Chernobyl disaster. The bed linen will be entering stores this Christmas.

Set up seven years ago, Odd Molly has received various awards including the 'prêt-á-porter award' in Germany and 'designer of the year' in Sweden. Since 2007, Odd Molly is a public company with shares noted at the Stockholm Stock Exchange. Odd Molly works in over 40 countries and has a presence in nearly 2000 stores worldwide.

Image: Helena Christensen