Christian Louboutin launches ‘Louboutinize’ app

London - Designer label Christian Louboutin, best known for its stylish stilettos with blazing red sole, has launched a new mobile application named ‘Louboutinize’ as the brand continues to develop new, innovative ways to closer connect with its fans.

The new app, which functions as a photo filter for iOS, gives users the freedom to add “a uniquely Christian Louboutin touch” to their photographs. Louboutinize offers three exclusive filters, named Rouge, Legs and Crystallize, whilst letting users shoot photos from directly within or upload their own images to edit.

The app encourages users to share their edited photos to social media channels such as Facebook, Twitter and Instagram, where the label has over 5 million followers using the hashtag #Louboutinize. The label is set to launch additional filters for its debut app, including one designed especially for Louboutin Homme early next month.

The app launch comes shortly after the designer behind the premium plan revealed plans to extend his beauty line, which consists of the Rouge nail polish to include lipsticks and introduce handbags. Louboutinize is currently available for free download at iTunes.com