Christina Aguilera to launch perfume

Christina Aguilera is to join contemporaries such as Jennifer Lopez by launching her very own perfume. The diminutive popstar, who has made no secret for her love of fashion, has signed an agreement with U.S. consumer giant Procter & Gamble for its first fragrance for the singer, with whom it signed a licensing agreement in January of this year. The perfume, called Simply Christina Aguilera, will be launched globally this autumn.

Presented in a curvy glass bottle, intended to mirror the singer's silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera's bare back painted with a black lace design. It features the tagline: "Sometimes it's all you need to wear." Popstars such as Kylie Minogue, Madonna, Lily Allen and Gwen Stefani have all launched fashion collections in recent months. Will perfumes be the next big collaboration?