Claudia Sträter launching in UK

Dutch fashion brand Claudia Sträter announced it is looking to expand into the English and Irish markets within the next 18 months. By August this year, the fashion house will open 20 shop-in-shops, of which the first eight will be located in London, Manchester, Birmingham and Dundrum.

With the opening of the House of Fraser shop-in-shop, the company wants to enter the UK at the higher end of the fashion market. Part of the expansion of the Claudia Sträter label is challenging its designs and the introduction of new creations. Currently, new Icelandic owner Baugur is investing in the refurbishments at House of Fraser to meet the customer’s expectations. Claudia Sträter will also launch concessions stores in Belgium at the INNO department store chain.

By August 2008, the Dutch fashion label is looking to launch thirteen concessions in the Netherlands, ten in Belgium and eight in the United Kingdom.