Coach introducing monogramming services
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Coach Inc. has introduced a "Craftsmanship Bar" into several of their flagship stores to give customers the option of customizing their purchases. The stations will be manned by leather artisans who can monogram and customize the color trim on hangtags in the store.
The specialists also provide repair and cleaning services if desired, and they can also advise on how to care for leather items at home. To date, the bars have been rolled out to flagship stores in Hong Kong, Tokyo, Taipei, Singapore, Shanghai, Paris, and New York.
“The Craftsmanship Bars will provide the finest leather services in an elevated yet authentic work environment — an experience that is uniquely Coach,” the company said in a statement.
Coach is still in the process of trying to turn their struggling business around. Since hiring Stuart Vevers as creative director, the brand has managed to elevate their image, but the sales figures still aren't there. The company plans on cutting jobs in hopes of boosting profitability.