Coming Soon

New brand 'Coming Soon', created for men and women who know what they like to wear, without displaying who designed is quite something. The Japanese design group Yohji Yamamoto Inc. teamed up with Sinv Spa, a leading Italian licensing company in the production and distribution of secondary collections and launched ‘Coming Soon’. Whereas Versace, D&G and Gucci like to 'blung their bling', Coming Soon doesn’t feature the name of the designer. Instead it’s all about expressing who you are, through the essence of clothing, fabric and cut for everyday comfort and style.

Classic and timeless pieces speak throughout the collection. You’ll see Japanese style cleverly mixed with European vestibility. The collection is super casual and composted of 170 pieces for men and 200 for women, plus a range of accessories.

The name Coming Soon is comes from the cinema. The collection is presented through video and every season a short movie will show a different chapter. Coming Soon, London AW08 directed by Max Vadukul is produced like a trailer movie, telling the story and creating a hype of a movie that will never make it on to the big screen.

Coming Soon, will be available from high-end retailers and department stores by July 2008.

Image: Coming Soon