Country Revival

The British label Country Casuals is ready for its comeback, with a makeover from a former Armani designer no less.With a new name, CC, and the help of its brand new creative director, Joanne Jong, the label hopes to leave its reputation as old-fashioned and stuffy firmly in the past.

Jong is a former design director for Giorgio Armani's Collezioni womenswear label. She also designs her own Yulan label. The autumn/winter 2005/6 collection, which was inspired by the idea of "the last Czaress of Russia visiting an English country manor", is attributed to Jong, as is the boost that the label has experienced.