Couturissimo launches in the UK during LFW

Fashion platform Couturissimo, which aims to broaden the reach of couture designers by providing a bridge between couture and ready-to-wear, has officially launched in the UK with a catwalk show during London Fashion Week.

Based in London, Couturissimo is backed by the Asian Couture Federation, and aims to revolutionise the face of couture by offering its couture inspired designs at an affordable price point, with designs on its website currently ranging from 70 to 1,200 pounds. A far cry from the many thousands of pounds that couture designers usually command.

“The brand’s goal is to provide greater access to beautifully crafted, quality collections that capture the spirit of couture at a price that is within reach for the modern woman,” explains the label in its show notes. “Couturissimo is a dressing room of possibilities offering access to a new democratic model of luxury.”

Couturissimo aims to revolutionise the couture market with UK launch

That democratic approach includes having multiple designers take part each season, with the spring/summer 2018 collection showcased in London featuring designs by Dubai-based designer Michael Cino, who has created outfits worn by Rihanna, Lady Gaga and Beyonce, and Sebastian Gunawan, who has been named the pioneer of ‘fashion-culture’ in Indonesia.

Both designers were part of the international team who contributed to this season’s collection, which has been overseen by the creative directors behind Parisian brand On Aura Tout Vu, Livia Stoianova and Yassen Samouilov.

To launch the brand to the UK market, Couturissimo held a catwalk show at The Orangery at Kensington Palace, which showcased an extensive collection ranging from intricately embroidered evening gowns to cocktail dresses, and sequin jumpsuits, as well as tailored options including tuxedo-style dresses, high-waist trousers paired with white shirts, and striking feminine floral print dresses.

The label is hoping that the accessible price points and global access to unique collections will “galvanise a new and modern generation of couture fans”.

Images: courtesy of Couturissimo