Covent Garden launches new 'insiders-only' app

Covent Garden has launched a new smartphone app to offer its visitors more personalised experiences, which include 50 special offers, content and services at a number of outlets in the district.

Named 'The Pass', the new app offers exclusive rewards and promotions for shoppers from some of Covent Garden's most popular retailers including Dior, Galeria Melissa and Oliver Sweeney. The app also features a map of where users can find all participating stores in the district and is easy for users to navigate.

"We've spent months developing The Pass to give visitors the ultimate ‘insider’ experience of Covent Garden," said Beverley Churchill, Creative Director of Capco Covent Garden. "For the first time this new technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine."

"Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores." The Pass' is currently is available for download on iOs and Android for all mobile and tablet devices.