CPD adds Made in Italy area
By FashionUnited
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Fashion
The Igedo Company and Ente Moda Italia (EMI) reached an agreement in Milan regarding a special ‘Made in Italy' area at the next summer CPD. Taking place from 26 through 28 July 2009, high-grade Italian labels specialising in womenswear and menswear, as well as shoes and accessories, will be presented on up to 800 square metres at the fairgrounds. “Italian labels are and remain the non plus ultra in fashion. So we are even more delighted that EMI has recognised the value of the Düsseldorf fairgrounds in the German and North-European market," stated Igedo Managing Director, Frank Hartmann. "EMI will begin this year with exhibitor acquisition, and will put together an exciting mix of high-quality Italian fashion labels.
The Italian area will be a valuable enrichment for CPD visitors." “We are very pleased to be able to implement this special EMI project at the July CPD," confirmed Antonio Gavazzeni, President of Ente Moda Italia. After the events in New York, Moscow and Sao Paolo, the participation in Düsseldorf with the clearly recognizable "Made in Italy" area is extremely important for the internationalisation and service of the Italian companies. "Germany is without a doubt one of the most important European markets for the ‘Made in Italy’ product. This is why we decided to present our fashion worldwide at one of the most significant fashion fairs for womenswear," Gavazzeni continued. Ente Moda Italia was founded in 1983 as an initiative from Sistema Moda Italia and the Centro di Firenza, with the goal of promoting and distributing Italian fashion abroad, and to globally establish the seal of quality, ‘Made in Italy'.
To this end EMI organises participation in several of the major international events, such as CPM in Moscow or The Collective and Fashion Coterie in New York, for renowned Italian companies. The next Igedo Fashion Fairs Düsseldorf, with CPD, HMD and Global Fashion, takes place from 1 through 3 February 2009 at the Düsseldorf fairgrounds. The summer event, including Body Look, takes place from 26 through 28 July.
Image: Igedo
The Italian area will be a valuable enrichment for CPD visitors." “We are very pleased to be able to implement this special EMI project at the July CPD," confirmed Antonio Gavazzeni, President of Ente Moda Italia. After the events in New York, Moscow and Sao Paolo, the participation in Düsseldorf with the clearly recognizable "Made in Italy" area is extremely important for the internationalisation and service of the Italian companies. "Germany is without a doubt one of the most important European markets for the ‘Made in Italy’ product. This is why we decided to present our fashion worldwide at one of the most significant fashion fairs for womenswear," Gavazzeni continued. Ente Moda Italia was founded in 1983 as an initiative from Sistema Moda Italia and the Centro di Firenza, with the goal of promoting and distributing Italian fashion abroad, and to globally establish the seal of quality, ‘Made in Italy'.
To this end EMI organises participation in several of the major international events, such as CPM in Moscow or The Collective and Fashion Coterie in New York, for renowned Italian companies. The next Igedo Fashion Fairs Düsseldorf, with CPD, HMD and Global Fashion, takes place from 1 through 3 February 2009 at the Düsseldorf fairgrounds. The summer event, including Body Look, takes place from 26 through 28 July.
Image: Igedo
CPD
IGEDO