Craghoppers' first TV campaign

Outdoor and travel clothing experts Craghoppers have launched their first TV advertising campaign that will run for four weeks. The campaign features a series of 10-second spots using the Sky Channels of Discovery and National Geographic. The ads are produced and directed by Cactus Creative and comprise of footage that was shot during the Craghoppers brand photo-shoot in Cambodia and Vietnam. The shoot shows a snapshot of life and experiences for the traveller who ventures to go off the beaten track.

To complement the TV campaign, Craghoppers runs a product led print advertising campaign, which will appear within travel sections of the UK’s national newspapers and selected magazines including travel guide Lonely Planet. Travel photographer Faruk Akbas shot the ads.