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Craghoppers to lead adventure clothing market?

By FashionUnited

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Fashion

Creating British, hard-wearing outdoors clothing since 1965, Craghoppers promises to cements its position as leading travel, outdoor and adventure clothing company with its new AW09 collection. Looking to constantly improve its products through extensive research and usage of the most advanced technology available, the brand is creating and producing a contemporary range of comfortable and protective materials for next winter. They've been incorporating the latest features and systems into their garments for 43 years.

For AW09, Craghoppers have split the range into three categories called Adventure, Explore and Outdoor, as well as a range of contemporary travel bags and accessories. Craghoppers mission for the Adventure range is to produce clothing and equipment that genuinely fits its purpose. The inspiration for this range is the adventurer looking for outstanding performance in a supremely lightweight, packable design. Every item of clothing has to be technically outstanding and weigh next to nothing to earn its place. Added to Craghoppers adventure travel clothing are the Turnpike Jacket and contemporary soft style Bodywarmer featuring an insulated fleece lining and smooth SmartDry water repellent exterior. For unbeatable warmth there is the new Icefield jacket and bodywarmer made from duckdown and a single layer of polymide ripstop.

Taking its cue from classic travel wear, the Explore collection delivers stylish clothing with a more tailored finish while incorporating effective performance features using advanced fabric technologies. The McGregor jacket optimises the spirit of the men's range with a traditional waxed-style look that incorporates a hi-tech AquaDry liner. The men's fleeces in this category, Rockwell and Montgomery look like smart, top notch knitwear when at the same time they are light weight, easy care micro fleeces. With an AquaDry membrane the Ridge Cargo Trousers are built for all–day water protection. The women's Explore range combines a smarter more tailored finish with top technical features.

Craghoppers Kiwi range defines the Outdoor clothing collection. The new Kiwi Winter Stretch Trousers are suitable for walkers, ramblers, hikers and trekkers everywhere. The new Compson waterproof jacket is made from Aquadry polyester and has contemporary technical touches like split colour design, fused pockets and cuff adjusters. The Corey Microfleece is the brands' flagship micro-fleece. Functional for layering, it's feather light, warm and versatile. For AW 09 it's been expanded into a wide range of colours including classic red, sage and a modern granite. The women's range in this category is built to withstand all the elements and are a master class in tried and tested weatherproofing.

Craghoppers clothing comes with a Lifetime Guarantee on all natural wear and tear that clothing is subject to. Wholesale prices for the collection range from £12 to £225.

Image: Craghoppers

Craghoppers