Craig Green and Björn Borg launch capsule collection
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London Fashion Week designer, Craig Green, has teamed up with Björn Borg to launch a limited edition capsule collection for men, women and unisex. The range, which features sports fashion for autumn/winter 2016, marks Green first foray into the athletic wear arena as well as women's wear design.
"The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg's heritage," said Green. "The idea is to have a multifunctional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replace by a single circle - a development of the whole motif I often explore."
The resulting collection consists of 20 items such as padded trousers, performance leggings and a lightweight technical raincoat in black and off-white. Craig Green x Björn Borg will be officially presented during an event at Fashion Week Stockholm on February 1, although a few items from the collection were also shown at the London Collections: Men exhibition in Victoria House.
Prices for the collection are set to range from 75 pounds for a shirt to 320 pounds for a hooded, quilted poncho. The collection will be available in Björn Borg stand alone stores as well as a handful of speciality stores from October, 2016.