CWF lands at Bubble London

Major international luxury childrenswear company CWF (Children’s Worldwide Fashion), which produces the likes of Timberland, ELLE and DKNY under licence, will make its first-ever appearance at a UK childrenswear exhibition when it shows at the next edition of Bubble London.

The show, which takes place on 20-21 June at the Business Design Centre in Islington, London, hosts a carefully-edited selection of ranges from almost 200 of the top names in childrenswear from across the globe.

This season the line-up will be strengthened by the arrival of CWF, and show director Lindsay Hoyes says, “We’re delighted that CWF has chosen Bubble London as the platform to reach UK buyers this season. It’s the first time the company has shown at a UK show, and they’ve decided Bubble is the right vehicle for them to put Timberland, ELLE and DKNY in front of the retailers they want to reach.”

CWF’s UK and Ireland managing director Kevin Thompson says, “CWF has never considered participating in a UK trade exhibition before, as we have always felt that before Bubble London emerged, there was no viable option. We now believe that Bubble London will provide us with a great platform for a number of our brands, and we have committed to the show for the next two seasons.”