Daks launches Online boutique

Quintessential British luxury brand Daks is to launch an online store extending availability to customers across the UK and beyond with systems from Eurostop. The new website, which will replace a non-transactional 'flash' website, will be fully integrated with Daks retail management and stock control systems which are also provided by Eurostop, making the brand accessible to customers across the UK.

The new online store, selling womenswear and menswear ready-to-wear and accessories collections, will be available to customers in the UK and Europe. While offering customers the convenience of shopping at home or at work, the website will emulate the luxury shopping experience encountered in Daks stores, with customers receiving the highest level of customer service and aftercare.

Jonathan Robb, Business Systems Manager at Daks commented, "We have been using the Eurostop head office, point of sale and stock control modules for some time now. By utilising Eurostop's e-commerce solution we are able to fully integrate it with our existing systems thus avoiding the expense and technical issues normally associated with building system interfaces."

The Daks marketing team will be able to manage the new transactional site themselves, controlling which products appear on the site from within Eurostop's e-rmis head office system. Staff will also be able to manage special offers and promotions easily from within the system. The e-commerce site has been designed by Eurostop to meet Daks' strict guidelines for branding.

Deborah Loh, e-commerce Manager at Eurostop said, "As more and more retailers are moving towards a multi-channel strategy to reach their customers, integration of the different systems becomes a key issue. With our long track record in the fashion sector, Eurostop is able to provide a complete suite of systems to support retailers, whichever channel to market they chose."

Image: Daks campaign