Daks To Launch Catwalk Collection

Classic British brand Daks is aiming to tap into the luxury market by launching a catwalk wmenswear collection for next winter. Managing director Bruno Massa told Draper's Record the company is looking to appoint a designer for the luxury line, which will complement the main womenswear collection as to be launched next season with a catwalk presentation in either Milan o rParis.

Daks currently has two stores in London, in Old Bond Street and Jermyn Street, and it is opening in Edinburgh in February. Massa said the business was on thelok for for athird London store, with aspirations to open in Europe in both Milan and Paris.