Danish fashion concern chooses Wellcreative

The Danish firm IC Companys has chosen Wellcreative of Amsterdam to handle the global repositioning of its women's fashion brand, Jackpot. IC Companys is a listed company and one of the largest fashion businesses in Europe. Its turnover last year was €340 million, from both its brand portfolio and its 263 shops. Other brands that belong to the company are InWear, Matinique, Cottonfield, Tiger of Sweden and Peak Performance.

Jackpot is the Danish firm's largest brand, being sold through 1600 retail outlets in 23 countries as well as 140 dedicated Jackpot stores. The first tangible results of the partnership between IC Companys and Wellcreative will appear early next year. As well as the repositioning, Wellcreative is also responsible for the development of the firm's communications concept.

Wellcreative is a brand consultancy specialising in luxury goods and consumer durables, fashion, sport and retail. Five years old this year, the company works on complete and large-scale brand identity and repositioning projects across Europe. In the recent past Wellcreative has completed major projects for Hi-Tec Sports PLC and Foot Locker Europe.

Please contact Wellcreative for additonal information. Phone: 003120 5306373 or E-mail: hans@wellcreative.com