Danish Fashion Institute joins international coalition 'Stop the Microfiber!'

"Plastic is shit," stated Cyrill Gutsch, founder of Parley for the Oceans during breakout session 'Will Technology save Fashion?' at Copenhagen Fashion Summit. "The oceans are dying on our watch...You can blame everyone you want, but we need to change the material in the long run." By 2025, there will be 1 ton of plastic for every 3 tons of fish and by 2050, the weight of plastic will overtake the weight of fish - a deadly scenario in part caused by our clothing.