David Beckham unveils his new sportswear range

David Beckham this week kicked off his new men's footwear and clothing line at the Adidas flagship in SoHo, New York.

Beckham, sporting a shaggy hairdo, was introduced by pounding drums and an enormous paper dragon, keeping in step with his Asian-inspired collection, called Predator. The soccer icon, who is well-known for his style off the field, wore the new Dragon Predator Pulse boots Tuesday night when the England National team defeated Colombia in a friendly game at Giants Stadium in East Rutherford, N.J.

Beckham's performance and lifestyle products include sneakers, boots, hooded jackets, jerseys and pants. They were developed in conjunction with Adidas. Each piece has an embroidered Asian-inspired dragon design. When asked if his new youth footwear would help kids "bend it like Beckham," the Adidas-sponsored athlete said with a laugh: "With practice, yes."