Davidoff signs Ewan McGregor

Ewan McGregor is to be the face of the new men's Davidoff fragrance, as signed by Coty Prestige. McGregor will star in the TV spot and print ads for the worldwide Davidoff campaign. Francoise Mariez, senior vice president of international European marketing licenses of Coty Prestige, stated: "Ewan McGregor is a natural choice to represent Davidoff's new male fragrance...Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff fragrance."

McGregor is the latest to join Davidoff's star-studded cast. The brand this year signed on actor Josh Holloway to be featured in an ad campaign for its Davidoff Cool Water fragrance franchise in the summer.