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From August 2009, the FIFA Collections are expected to be available in more then 100 FIFA Official Stores and in FIFA branded retail spaces in over 12 markets around the world. The FIFA Collections, which will initially comprise five separate ranges of apparel – 1904, Editions, Code, Essentials and Trophy, will be the first official range of FIFA branded clothing and merchandise, which is set to launch later this year ahead of the 2010 FIFA World Cup South Africa.

The move follows a long-term worldwide agreement with Global Brands Group, the international brand management and licensing company, to become FIFA’s exclusive worldwide Master Licensee. Global Brands Group is to use a series of high-profile trade shows over the next few months to reveal the first FIFA Collections to the international retail industry.

Together with a series of leading designers, Global Brands Group, has carefully developed each FIFA apparel line to reflect the heritage and dynamism of football in order to connect with both the global community of football fans as well as mainstream, high street fashion and lifestyle consumers. Key ranges will include apparel for both the male and female markets.